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In order to solve the client’s challenge of dropping CPIs without harming conversion rates, yellowHEAD’s user acquisition experts gathered and analyzed data and insights for optimization.Hot Shot stuff! The most authentic Las Vegas casino experience, full of all the favorite classic slots that everyone loves to spin and win is waiting for you right here at Hot Shot Casino! Get the full SciPlay Vegas experience with the actual Light & Wonder machines you love playing on the casino floor! Having worked with Scientific Games for over a year prior to this campaign, yellowHEAD executed a Facebook campaign strategy built on one that already used Lookalike targeting. Scientific Games partnered with yellowHEAD’s UA team to reach profitable audiences across Facebook with better targeting to achieve stronger CVR and higher returns for Hot Shot Casino. Hot Shot Casino, published by Scientific Games Interactive, gives players a feel of a real Vegas casino experience featuring the most popular Bally, WMS and Shuffle Master slot machines.

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